Account Manger + Concept​ing

For a fun idea to help sell Revlon's definition mascara I came up with the idea to partner with Lyft and wrap drivers vehicles in certain cities as well as adding false lashes to cars to help bring awareness to the new line of mascara. Lyft is famous for the pink mustaches on their vehicles so the idea was to piggy back off that and make it our own. This idea won my team the winning media plan for my college media class overall.