For this final ad campaign to help promote ad copy and layout I choose a theme which is simple but effective. The point it to show the beginning of things and show students what they can become when you learn how to leverage proper copy and art direction skills. It uses the concept of negative space as well as color to attract the reader to the key points. This showcases what I learned in the class about creating layout that draws the eye in and leads it to the main point. I also wanted to show that any student has the potential to create the next big thing if they just think big.